MO! - Milk on a Mission, is a range of flavoured milk beverages launched as a product-based, fundraising campaign by the Movember Foundation, raising awareness for and creating conversation around mens health.
This self initiated brief was created to suggest how a reputable organisation may launch a practical, socially minded campaign through aplayfully branded product.
TEDx & Curtin University
TEDx and Curtin University are scheduling an extensive academic collaboration, with a conference taking place over a two night period to launch the start of the second semester of 2017.
This self initiated brief was created to showcase how brands can collaborate, establishing a contemporary visual presence for an innovative, site-specific event.
Year of the Elephant
A vibrant poster I designed for the 'Year of the Elephant' anti-ivory campaign launched by Grey London and WildAid.
The campaign aimed to raise awareness for the concerning situation surrounding the ivory trade and to celebrate the beautiful nature of these animals.
The poster was part of a gallery alongside many other international artists.
Non-profit humanitarian organisation RAW Impact, along with St Stephens School, is embarking on a Cambodian based volunteering camp in January of 2018 to provide sustainable housing, education and agricultural programs to local villages.
This brief showcases how a humanitarian organisation can implement a simple visual identity to promote its important mission and values to a mostly student based demographic.
Groovin The Moo
Groovin the Moo music festival (GTM) returns in 2017 seeking an authentic and energetic refresh to promote its regional roots. The art direction must reconnect the festival to the beauty of festival grounds in regional townes and the surrounding habitats.
After winning the highly commended prize in the 2017 GTM design comp, I wanted to further explore how an event would utilize illustration to communicate a strong, vibrant identity.
A highly detailed, commissioned print for a client. There was a real need for bold and ‘epic’ imagery for this piece, which was then applied to print and editorial contexts.
I based the line work and tonal work off the popular styles of Ken Taylor and Ivan Belikov.
The Esplanade Youth Plaza Festival is an annual event run by the City of Fremantle. The weekend long event focuses on promoting fun and excitement for teenagers, young adults and families.
The brief required me to design a printable poster that showed the vibrant, energetic nature of the festival and it’s appeal to a wide range of people, whom have a love of getting active.
Various personal and client illustrations used for my portfolio.
During summer 2016, I produced two personal designs to appeal to the hot and sticky time of year. These acted as social media posts, made to inspire other designers to create bold and vibrant imagery.
Both designs were intended to showcase my developing typographical skills and my ability to use eye-popping colours and an expressive illustrative style.
The intense nature of the reds and yellows in ‘Stay Cool’, are complimented by the slightly more opac pinks in ‘Sorbet Sundays’.
The Jungle Book
Print inspired by Disney's 2016 live action adaptation. I really wanted to balance out the sense of overbearing danger and whimsical adventure in this piece. Also, Shere Khan is a badass villain.
‘Ahoyloween’ was a Halloween themed club event promoted and hosted by The Vandal Society in 2015.
The Vandal Society required me to design 3 vibrant and creepy posters for the event, blending both horror and nautical, oceanic elements together. The challenge with this project was to make the gory and visceral designs fun and appropriate for a club event context.
This illustration project gave me full creative range, however in the future I would pursue a simpler, more branding orientated direction like most club events in Perth.
Vibrant and surreal personal work.
Personal poster design for The Hobbit complete with a detailed Smaug.
This illustration was for a fictional magazine spread advertising the Dreamliner aircraft. Huge emphasis on surrealism and relaxation here.
Threads & Mortar
Pangea is a local, Perth surf brand dedicated to offering up a range of basic t-shirts and board-shorts to a young male demographic.
Pangea needed to launch itself with an identity full of energy, to represent the brand’s aspirations to become prolific within the Perth surf and street wear market.
A circular, more detailed design was chosen to act as both a logo and a print for the first run of products. The wave and seventies styled typography had plenty of movement, something that was desired for the visual look of the brand.
A fun mash up of Australian and comic related pop culture.